Home » Tech » Microsoft Ads Focusing on Better Returns

Microsoft Ads Focusing on Better Returns

Microsoft Ads have always been placed second in comparison to Google AdWords, and the reason is seemingly obvious. Clocking in at 3.5 billion searches per day, the vast majority of searches go through Google and its related platforms.

Because of this over-exploitation of Google AdWords, Microsoft Ads are going incredibly underutilized by marketers. Since many aim to attain an abundance of high-quality traffic and conversions, they seem to think that Google is the only game in town.

However, what many fail to realize is that by using Microsoft, they could possibly obtain just that while reaping the benefits of lower CPC (cost-per-click) and CPA (cost-per-action).

Microsoft processes over four billion searches per month. Additionally, Microsoft’s search sites hyped, almost 24 percent of the search market shares in the U.S. That’s a giant chunk of the population that anyone’s brand might fail to reach.

What is more convincing is the fact that studies and digital agencies NYC, have shown that Microsoft’s cost-per-click is, on average, 33.5 percent cheaper than Google’s. This again relates to competition levels. Other studies have uncovered that Microsoft’s CPA is a whopping 63 percent less expensive.

All this is to say that when it comes to advertising, Microsoft could truly be a superior option. And since Microsoft Ads and AdWords are so similar, the learning curve is virtually nil.

Users worry about their returns on Microsoft ads and hence go ahead with the superior option of AdWords, but, with the number of market shares, Microsoft Ads could also provide better returns to the advertisers. Here are few effective methods by which the advertisers could maximize their campaign’s return on investment.

Importing successful AdWord campaigns:

One of the easiest ways to maximize the Microsoft investment is to stick with what people already know works. Since Microsoft is eagerly aware that most of their advertisers utilize or have used Google’s ad services, the organization has made it super simple to import an AdWords campaign to their platform. This is even something the company recommends when setting up an account.

However, do be aware that some of the info won’t carry over. Microsoft notes that the following data can’t be imported and needs to be set up within the brand’s dashboard:

  • Automated rules
  • Ad-group-level Sitelinks Extensions
  • Ad-group-level App Extensions
  • Ad-group-level Location Extensions
  • Ad-group-level Call Ad Extensions
  • Remarketing lists and associations
  • IP exclusions

When importing an AdWords campaign, advertisers should make sure to go through their ads to ensure that they have correctly re-activated the desired components that didn’t made through the import process.

 

Utilization of new and negative keywords:

Microsoft’s search engine flaunts different audience demographics than other search providers. Hence, there is a good chance that the previously-successful AdWords would still perform well on Microsoft, but one could not overlook the potential to maximize effectiveness.

Conducting keyword research with Microsoft Ads tools is amazingly alike to working with Google’s toolkit. While the platforms are somewhat interchangeable, Microsoft gives the users an edge up by still supplying exact search volume estimates.

Targeted keywords, however, are only half the battle. Users also need to identify and apply negative keywords to their campaigns to help protect their investment.

To properly examine these terms, users should allow their campaigns to run for about two weeks so that they could yield some data insights. After this timeframe has passed, they could study their analytics to see which terms and phrases are garnering lots of clicks but falling short on the sales front.

By this time the users likely do a good bit of research in this area for their AdWords campaigns. All they need to do here is review their Microsoft Ads reports to locate campaigns with high CTRs and low conversions as these could undermine their ads budget and increase their acquisition costs. Users should add the identified terms for these campaigns to their negative keyword list to prevent their adverts from developing for those types of queries.

Leverage Microsoft shopping campaigns:

Alike to Google, Microsoft presents users with the option to filter through product catalogs for their shopping needs. Studies have shown that Microsoft has the highest ad conversion rate on orders over $200. Moreover, while the info is a bit older, PPC Wins found that conversions could cost 83 percent less with Microsoft.

If the users have already run shopping ads through Google, then they should import these campaigns like any other. If they are yet to establish a Google Shopping feed, however, they should be sure to do this too as Google is still top of the table for comparison shopping engines.

Once the advertisers have completed this task, then they can leverage this step-by-step guide to begin submitting their products to Microsoft.

Initiating revenue tracking:

Even if the advertisers have set up their Google Analytics conversion tracking, they should make sure to establish this with Microsoft as well. Doing so would definitely enable them to view pertinent performance data in Microsoft’s dashboard. This could be extremely helpful as many regard Microsoft’s Universal Events Tracking (UTM) system as a preferable option to Google’s offerings.

If they find this to be true and opt to leverage Microsoft’s UTM system for Google AdWords, then the users should be aware that Microsoft would convert the source name. Users should always monitor this to ensure that their analytics platform is collecting accurate source statistics.

Optimizing budget and bids:

Finally, before launching the campaigns, advertisers should be sure to modify their current bids and budget for Microsoft’s platform.

It is most likely that the users would need to lower their bid amounts to align with the competitive rates featured on Microsoft. Since there is far less conflict here, they would probably end up paying significantly less for prime keywords and long-tail phrases.

With Microsoft and boutique marketing agency, advertisers would be competing against far fewer rivals while still reaching a large portion of the public. Failing to use Microsoft Ads is a terrible oversight for one’s brand. Through employing the strategies listed above, advertisers are incredibly likely to produce loads of sales for their business at a fraction of what it would cost through Google. That makes Microsoft prime real estate for maximizing the brand’s PPC ROI.

,

About

Alan SEO Company is known for being the best SEO Company in town and it has recently gained vast popularity owing to the high quality services they provide.  They can nourish you with almost all kinds of SEO services as well as other online marketing services under a single roof

Comments

  1. Rusty Alegi says:

    Greetings, I believe your site could be having browser compatibility issues. Whenever I look at your web site in Safari, it looks fine however when opening in I.E., it has some overlapping issues. I simply wanted to give you a quick heads up! Aside from that, wonderful site!|

  2. Wow that was strange. I just wrote an incredibly long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyways, just wanted to say great blog!|

  3. fantastic points altogether, you just received a new reader. What could you suggest about your post that you just made a few days in the past? Any positive?|

  4. Nice blog here! Also your website loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol|

  5. You are so awesome! I do not suppose I’ve truly read through a single thing like this before. So great to discover someone with a few genuine thoughts on this topic. Seriously.. many thanks for starting this up. This site is something that is required on the internet, someone with a bit of originality!|

  6. It’s not my first time to pay a quick visit this web site, i am browsing this website dailly and obtain pleasant information from here every day.|

  7. My coder is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on various websites for about a year and am nervous about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any kind of help would be greatly appreciated!|

  8. Great delivery. Sound arguments. Keep up the good effort.|

  9. thanks for your post i have found the information that i want on your blog its such a nice theme .
    thanks for your infomative post .
    Free Full Pro Keys for Windows & Mac software

    Full Pro Keys

  10. Micheal says:

    I have to thank you for the efforts you have put in penning this blog. I really hope to view the same high-grade content by you later on as well. In fact, your creative writing abilities has motivated me to get my own site now ;)|

  11. Arlie says:

    After exploring a number of the articles on your site, I really appreciate your technique of writing a blog. I book marked it to my bookmark webpage list and will be checking back soon. Please check out my web site too and tell me your opinion.|

  12. Kari says:

    My coder is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on several websites for about a year and am concerned about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any help would be greatly appreciated!|

  13. Lera says:

    Greetings! Very helpful advice within this post! It’s the little changes that produce the biggest changes. Many thanks for sharing!|

  14. Daisey says:

    I absolutely love your blog and find many of your post’s to be exactly I’m looking for. Do you offer guest writers to write content to suit your needs? I wouldn’t mind producing a post or elaborating on a number of the subjects you write related to here. Again, awesome weblog!|

  15. No matter if some one searches for his vital thing, thus he/she desires to be available that in detail, thus that thing is maintained over here.|

  16. It’s very easy to find out any matter on net as compared to textbooks, as I found this post at this web site.|

  17. Maurice says:

    That is a very good tip particularly to those fresh to the blogosphere. Brief but very accurate info… Many thanks for sharing this one. A must read article!|

  18. See says:

    Does your website have a contact page? I’m having trouble locating it but, I’d like to shoot you an email. I’ve got some recommendations for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it expand over time.|

  19. Latisha says:

    Good day! I simply want to offer you a big thumbs up for the great information you have got right here on this post. I am coming back to your site for more soon.|

  20. Parker says:

    I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100 certain. Any suggestions or advice would be greatly appreciated. Thank you|

  21. Janee says:

    Way cool! Some extremely valid points! I appreciate you penning this post and also the rest of the website is also very good.|

  22. Judi says:

    These are genuinely enormous ideas in about blogging. You have touched some good factors here. Any way keep up wrinting.|

  23. Juliann says:

    This design is steller! You most certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!|

  24. Aurea says:

    Hey there! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My website looks weird when browsing from my iphone 4. I’m trying to find a template or plugin that might be able to fix this issue. If you have any recommendations, please share. Many thanks!|

  25. Eloise says:

    Good day I am so happy I found your web site, I really found you by accident, while I was researching on Bing for something else, Regardless I am here now and would just like to say kudos for a marvelous post and a all round exciting blog (I also love the theme/design), I don’t have time to look over it all at the minute but I have bookmarked it and also included your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the awesome b.|

  26. Catherine says:

    If you would like to take a great deal from this post then you have to apply these methods to your won website.|

  27. Marnie says:

    I absolutely love your blog and find almost all of your post’s to be precisely what I’m looking for. Does one offer guest writers to write content for you? I wouldn’t mind writing a post or elaborating on many of the subjects you write concerning here. Again, awesome web site!|

  28. Petronila says:

    My brother recommended I might like this web site. He was totally right. This post actually made my day. You cann’t imagine just how much time I had spent for this information! Thanks!|

  29. Irmgard says:

    Hi, all is going fine here and ofcourse every one is sharing facts, that’s genuinely good, keep up writing.|

  30. Bertram says:

    Hi! I know this is somewhat off topic but I was wondering which blog platform are you using for this website? I’m getting fed up of WordPress because I’ve had issues with hackers and I’m looking at alternatives for another platform. I would be great if you could point me in the direction of a good platform.|

Leave a Reply

Your email address will not be published.