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4 Easy Ways To Reach More Customers

Regardless of the direction and specifics of the enterprise, any business seeks to increase the number of customers, because it is a guarantee of its prosperity and development. Of course, to win loyal customers and keep their interest at the proper level is quite important, but if you do not attract new customers and expand the sphere of influence, such a business will not have a long-term perspective. Nothing in this world exists forever, including regular customers (even the most loyal and generous).


Some prefer to act the old fashioned way: wait for the client to visit them, and be content with the small ones, while others are active and are looking for ways to attract customers. You will be surprised, but it does not take too much money, time or effort to increase the flow of customers. Enough desire, consistency and methodical action. Take four steps to meet your customers. You may also need to take care of variancetv error while using this plugin.


1. Update your website

It just so happened that in the age of universal virtualization, few businesses can afford to work exclusively offline. To get to know and talk about you, to attract, attract, persuade and sell, you need your Internet resource, regardless of who you are – a school teacher engaged in tutoring, or a joiner specializing in the restoration of old sofas. Moreover, many companies and individuals offering their services or products probably already have their site, but how long has it been updated? Good question, isn’t it?


You probably do not walk down the street in a sweater from the times of grandmother’s youth, so why do you allow yourself to have a website created in the stone age of the Internet era? Update the design, adapt the site for mobile applications and add social networking buttons. This is the minimum that everyone can afford. Be sure to test your site for adequacy: all pages are loaded, all pictures are displayed, and the order button is working. And be sure to test the speed. The farther into the two thousandths, the more impatient customers become and the faster your resource should load. Keep in mind that if the download lasts longer than five seconds, the potential customer will go to your competitors.


2. Add customer reviews

Has everyone heard of the “queue effect”? This effective marketing technique is based on natural human curiosity: you can walk past the storefront, but you just need to form a small line or a crowd of passers-by looking at something, and you immediately have a desire to join in and ask: “What is happening there?”. If people in the store take bulk goods from one shelf, then you will almost certainly also want to bring along something from the offered. The same is with the site: add the reviews of satisfied customers on your site, and they will contact you more willingly than before. If the comments are accompanied by the signature of the name, position, and place of work or a link to a page on the social network, you can be sure that the client


3. Start the referral program

“Bring a friend and get a bonus” – you have often seen this in advertising messages, so why not take advantage of the experience of others for your benefit? You can start small – ask your customers to redirect the letter from the mailing to your friends and acquaintances who may be potentially interested in your product or service. If you are the best in your field, then, most likely, you will be recommended to your loved ones without unnecessary conditions. But if you have a lot of customers, you just entered the market and just started to earn a reputation for yourself, then give the person a promotion for advertising – a discount in the next order or an additional product for free.


4. Create alliances

There is never any extra money for additional measures to attract customers (especially at the start of a business), but in order not to lose possible channels, think about what you can offer in exchange for a particular service: advertising space, article, links from other resources on your website, discounts on services, free maintenance, etc. Link exchange between sites will improve the ranking of both resources and move them closer to the top search results. But do not stop at so little. Barter can be much more interesting than simple link exchange. You can always think of what can be offered in exchange for SEO promotion of your resource or setting up an advertising campaign on Google. You, like no one else, know your product and will be able to come up with something other than money to interest the contractor.



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