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10 SEO Tips to Rank Up Your Website

SEO is one of the most challenging tasks in digital marketing. The search engine algorithm changes constantly as the webmaster tries to optimize as per algorithm change to ensure the visitor gets the best possible result whenever they search for some query on the Internet. You should always check for any changes in the procedure of how a search engine algorithm ranks a website.

If your website is optimized with the latest SEO techniques, then it will have a better chance of ranking high in a search engine generated the result. Using SEO strategies is a highly specialized job, hence, it is recommended to hire SEO experts for a complete technical Audit of your website. Once the website audit is one, the expert can use different SEO techniques to improve its ranking.

As an online business owner, you should also have some inkling of what are the latest SEO strategies so that you can keep a close watch on the strategies followed by the SEO expert you have hired. The reason being, SEO strategies include several subtle tweaks which only an experienced expert in this field can implement optimally. If you mess up in implementing good SEO strategies, then it will affect the traffic to your website.

In this article, we have listed some good strategies that you can use to improve the ranking of your website substantially. If you are not an expert in SEO strategies, then you should never try to use these on your own.

Some SEO tips follow for 2019

1. Easy navigation of your website:

Optimizing your website for the cross-device platform the first thing that needs to be done is performing a comprehensive audit of your website.

The full website technical audit will give him an idea of how user-friendly your website is and if there are any problems related in navigating to different pages.

When you are trying to optimize your website, then the first thing you should concern yourself about is the ease of navigation on your website because the Search engine crawlers give great weight to the ease of navigability of a website.

Make sure that not only all the pages are easily accessible but also the visitor can look up any product or services displayed in your webpages without any hassle.

To ensure that the search engine crawlers can easily access each and every page of the website you can provide it with a site map and a robots.txt file that will tell the crawler which part of the website to look.

2. There should be high-quality content on your website:

Besides the looks of your website, it is the interesting contents that make it attractive both for your users as well as the search engine crawlers that will rank your website.

Interesting contents will help you to improve the loyalty of your viewers and also get more weight from the search engine. Therefore, it is imperative that you must have high-quality relevant contents on your website.

To attract viewers, you can use interesting photos and videos to make the contents more engaging.

You should regularly post interesting contents on your website which are not only informative but trendy too.

3. Look for on page changes for better ranking:

You should optimize your website for better SEO by using keywords while writing your heading or subheadings, meta descriptors, URLs, image tag and so on.

A search engine algorithm goes through these to understand what kind of information your website is providing. Therefore, when you use keywords, it helps the search engine to identify the contents and thereby give it more weight which will result in better ranking.

Make sure that the keyword density should be less than 2 percent and they should be used in such a way that it looks natural.

If you use a high percentage of keywords, then it would be regarded as keyword stuffing by the webmaster and your website could be penalized for resorting to ‘Black Hat’ techniques.

4. Improve your page speed:

It is very important that your website is designed in such a way that it loads faster.

If your website is slow, then you will find that the bounce rate (your viewers leaving your website quickly) increases significantly. This can have a great impact on the conversion rate resulting in lower ROI.

You should take the help of an expert to do a technical audit of your website to find out the loading time of your website.

If it is slow, then try to figure out which elements (high-resolution pictures and videos) are making it slow. After identifying the problems, you should resolve it to give your users better browsing experience.

Nowadays, Google is checking websites to find out whether they load quickly on a mobile phone or not. If your website is slow to load on a smartphone, then the Webmaster will penalize it, which will result in a lower ranking of your website.

5. Provide good quality outbound links:

When you are optimizing your website make sure to provide good quality outbound links to authoritative sites. These sites could be that of a library or a news portal.

When you provide outbound links to a respected website, then it shows the genuineness of the contents you have posted on your website (for which you have provided reference links).

Good quality outbound links get greater weight from a search engine algorithm which results in higher ranking.

6. Look for qualitative backlinks from respected websites:

While outbound links are very important to give authority to your website, the inbound links also play a critical role in improving the ranking as they improve referral traffic.

If you have a large number of inbound links from reputable websites, then it shows the high reputation of your website. Additionally, the more inbound links you have the more traffic will come to your website looking for some reference or related contents that are available on another website that is sharing an inbound link with your site.

Inbound links are very important for improving the SEO of a website. Therefore, make sure that the inbound links are from authoritative sites.

7. Make your website optimized for mobile viewing:

Nowadays, most viewers browse the Internet through their smartphones. Therefore, make sure that your website is fully optimized for mobile viewing.

Google gives more weight to those websites that can be optimally viewed on mobile phones which can impact the ranking of a website.

To improve easy viewing on a mobile phone you can use responsive design for your website so that the web pages can resize as per the size of the display screen.

Mobile first’ is now a reality and the ranking of your website will depend greatly on how easily it can be accessed by a mobile phone.

8. Use a great layout format to improve the user experience:

It is important that you should focus on easy readability of your content when you are designing your website.

The contents on your website should be placed in an orderly manner so that your viewer can easily access the information.

For ease of reading, you can use big font size, bright colors, using short paragraphs and bulleted points.

Improved customer experience through better design and formatting is one of the effective SEO tips for 2019.

9. Get your website listed in the local or national directory:

It is important to list your website on National and Local directories so that Google can easily find you.

You will find that if your website gets a consistent citation, then it will have a great impact on your ranking. And citation is possible if your prospective clients know where to find you for which the listing of your website is essential.

10. Sharing of links through social media:

When you hire an SEO expert, make sure that he knows how to leverage social media to get more traffic to your website.

Google gives high weight to those websites that have an outreach program through social media like Facebook, YouTube, Instagram, and others.

In addition to the 10 SEO tips of 2019 shared here to improve your ranking, you can also use a few additional tips to get better ranking for your websites like providing your contact number and use of multimedia content on your website.

If you use these tips in a comprehensive manner, then the ranking of your website is bound to improve significantly resulting in better ROI.

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