Are you a music entrepreneur? Then, this post is for you!
Yes, it’s true that DJing is among the most enjoyable and exciting professions in the music industry. Just imagine you have a power to get people up and let them go wild on the dance floor. In fact, you can do what you love while getting your audience entertained by great music.
However, the world of DJ still demands a high degree of competitiveness and flexibility. As you take your first step in this industry, you will realize that everything is not a piece of cake. From getting gigs to live performances, you need to give off your best at all times. If not, someone else might steal the limelight.
For most people who are not familiar with DJing, the life of a DJ is all about glamour and fame. They do not see what every confident and professional DJ needs to experience first before they can produce good quality music and give them an epic dance floor experience. But the truth is it takes a lot of time and effort to build a good reputation and get a number of gigs.
As part of looking cool and glamorous in the eyes of your audience, you do not just spin for free. If you want to receive paychecks and pay your monthly bill, you need to do something.
Good thing, there are plenty of things you can do to make money as a DJ. Check out the following tips:
Create a Game Plan
Let’s assume that you already have a complete set of equipment and necessary software to mix and play music. Then, you in the process of mastering your skills in remixing and spinning great songs and making your own sound. Once you are done polishing your sound and style, and you get the basic kit, getting yourself into the actual work begins. Make sure to create your game plan where you need to determine how fast you want to make money.
Be A Wedding DJ
One of the easiest and fastest ways to make money is to be a wedding DJ. Try being part of the wedding entertainment. Whilst you are building your brand in the local music scene, you can work as a wedding DJ to earn extra cash. Besides, you can obtain opportunities to improve your life skills.
In case you wish to separate your personal brand from the event DJing, it is best for you to sign with an event company. That way, you can continue establishing your personal DJ brand while working as a wedding DJ to pay your bills.
Improve Your Networking and Self-Promotion as a Recording Artist
Other than becoming a wedding DJ, you can be also a recording artist. However, you need to double your effort this time. Be aware that DJs working within clubs are far different from wedding DJs.
If you are a wedding DJ, there’s no need for you to have a brand since the audience is not interested in who the wedding DJ is. On the other hand, if you are a club DJ, people come to see someone who is spinning, and that club has a good reputation when it comes to awesome music because of the club DJ working as a club spinner or recording artist.
In such a situation, you need to be effective in networking and promoting yourself. That is because there are a lot of people who would be also performed to get fans, followers, and fans. So, it is necessary for you to get tons of connections or followers to be on the edge of competition.
Get Followers, Gigs, and Press!
Never approach record labels without representation or following, gigs, and press, not unless you want your CDs being dropped into the trash cans without even listening to it. Besides, you will need a letter coming from music industry lawyers to ensure you have a fighting chance.
Meanwhile, make sure yourself as your biggest promoter. Why? No one would dare to hire someone who fails in promoting himself. Then, you need to build your personal music style and your image. You also need to ensure that you get yourself a stage persona and maintain a high level of energy and enthusiasm.
When presenting your business, you need to get a theme, logo, as well as vibe so that it’s a lot easier to unify your music and ad campaigns. You can also give a name to your fanbase to provide more impact and intriguing appeal. On top of that, you need to keep your music consistent and see how listeners react to it. After getting your overall image, the real battle begins.
Get Yourself Busy Online
Since you are already living in the digital world, creating a Facebook Page dedicated to your music where you can post frequent updates. Make sure that the large portion of your posts are your mixes so that your potential fans will get to know about your sound. To get more fans, you can promote your music via Facebook Ads or join different Facebook forums related to your genre.
If you are already amazed at what Facebook can do for you, then you will be surprised by YouTube and SoundCloud. When aiming for more following online, these platforms are perfect to post your music and make it readily available for many interested listeners.
One of the most exciting things about SoundCloud and YouTube is that you can easily go viral once you apply creativity. Then, you make a good amount of money from that. Make sure to create a stronger connection with your fans by interacting with them while promoting your music.
Getting gigs is never easy. But, once you get a following online or offline, you will get the attention of club owners or promoters. What’s more, there are a lot of clubs out there who are willing to welcome fresh talents.
Make More Friends
Befriending the promoters from different clubs can help you make steady cash. The hardest gigs are the first ones. However, if you have plenty of friends and invite them to be part of your live set, you can catch the attention of the promoters. That is because bringing 20 to 30 people during your first night can help you impress them, and they love seeing repeat viewers.
You need to meet more friends who have a good reputation in the industry, which means that you need to take extra time to network hard. Be familiar with your local club and be friendly with club owners, promoters, and bartenders. Then, make sure that you will be at the top of their minds and let them listen to some of your works.
Avoid Being a Diva
Fans can quickly lose their interest to you once they found that you are a diva or a brat. So, it is best for you to show your good side. Always be on time, help in cleaning the venue after the party and, most importantly, be kind to everyone.
Furthermore, you need to be familiar with the people you meet every day or who you make business with. There are some people who will take advantage of your talents and try to make money off you. They do this by being a promoter who does not actually give you gigs or a manager who simply does nothing. To avoid such a scenario, you can get references from your fellow DJs and never talk to people you are not sure with.
Collaborate with Other DJs
A considerable part of your success in making money is connecting with the right people. Apart from befriending promoters or club owners, it is also an excellent idea to befriend with other DJs.
Never consider other DJs as your enemies. Others might be your competitors when it comes to getting a number of following, but collaborating with your fellow DJs are always better. They can be effective allies that can help you in connecting with significant music officials and producers.
During your free time in the clubs, you can ask another DJ to collaborate with you, but make sure to choose those who share the same goals with you. If they have a massive connection with promoters, they can suggest making you part of a particular show or even a series of shows. That way, it’s a lot easier for you to showcase your skills and impress more fans and promoters.
Get Sponsors and Consider Adverts on Your Website
If you know a clubwear shop, local DJ store, or a listing site, you ask them to be your sponsor. They may like to things you need like clothing, tunes, and gear, and in return, they will see their names on your website or flyers for your shows.
You can put some adverts on your site for local businesses, and your venue and sponsors. Ensure that all your social media channels and email activities that promote your gigs will lead back to your website page. Then, update your potential sponsors about how much people see your page monthly.
Additionally, you can also try signing up for Google AdWords and then post their text ads or banners on your web page. You may not make much. However, if you are really serious about making money as a DJ, this one is a good start.
After getting more friends in the industry and gaining a decent amount of following, the next big thing you need to do is to look for bigger things. So, why not try to teach DJing? In producing a profit on DJ tutorials or merchandise, you need is to showcase your creativity.
Even if you are a beginner, it does not necessarily mean that you have nothing to share. For example, if you are regularly playing awesome music anywhere in public, a lot of people would wish to be in your place. You can print a business card, and once people approach you and express their interest in learning what you do, it’s a lot easier for you to offer them lessons, and they know where to contact you.
Being a DJ is not just all about looking glamorous or cool; you also need to focus on how to make money. Remember, you have monthly bills to pay. So, even you are new in the music scene you need to find ways in earning cash while you are establishing your name in the industry. Getting your first couple of DJ gigs can be really challenging, but being flexible and creative will help you a lot.
If you think you still need to improve your DJ skills before getting your feet on the stage, do not hesitate to take the best DJ courses. SubBass Academy has plenty of opportunities to offer.